Built for Dad
Today began as a small project to help my father feel more grounded in his day.
Like many families, we were navigating assisted living and noticing the same questions come up again and again: What day is it? What's happening today? What's for lunch?
They're simple questions. But when the answers aren't clear — or keep changing — they can create real anxiety. For caregivers, answering them repeatedly can be exhausting. For loved ones, the uncertainty can make the day feel harder than it needs to be.
Today started as a way to make mornings calmer for my dad. It's something we hope can help other families too.
The problem we're trying to solve
When someone needs more support, the challenge isn't just care — it's orientation.
Most tools focus on reminders, alerts, or optimization: do this, don't forget that, go here.
But for many people, especially older adults, that approach adds pressure instead of comfort.
What's often missing is a clear, steady picture of the day ahead.
What Today does
Today sends a simple email every morning, at the same time, in the same format.
It reflects the shape of the day:
- — the weather
- — what's happening
- — what meals are planned
Nothing more than what's already there. Nothing less than what helps the day feel familiar.
The goal isn't productivity. It's recognition.
Our philosophy
Consistency is comfort. The email looks the same every day. Same sections. Same order. Same tone.
We reflect, not direct. Today doesn't tell anyone what they should do. It doesn't highlight or push recommendations. It simply shows what's scheduled.
Clarity over cleverness. We favor plain language, predictable structure, and calm presentation over features or novelty.
This is an evolving tool. Different families want different things. Today is designed to grow carefully, guided by what actually helps people feel more grounded — not by what adds noise or urgency.
Who Today is for
Today is for:
- — adult children supporting aging parents
- — caregivers who want fewer surprises
- — families who value calm over constant updates
It's not a medical tool. It's not an alert system. It's a steady place to start the day.
If Today sounds like it might help your family, we'd love to hear from you.
Get in touch